Show homeowners who you are, what you stand for, and why you take roofing seriously. This section builds trust by sharing your mission, experience, and commitment to doing the job right — the first time.

Explain the importance of hiring a contractor who is fully licensed, insured, and compliant. This section reassures homeowners that their home, finances, and project are protected every step of the way.

Highlight the professional training, manufacturer certifications, and specialized credentials your team holds. This helps homeowners understand the level of expertise and quality assurance they get by choosing you.

Educate homeowners about low-bid shortcuts, unlicensed contractors, and the hidden costs that come with cheap roofing work. This section positions you as the safe, long-term investment — not the risky bargain.

Show your installation process step-by-step, demonstrating not just what you install, but how you install it. This proves the workmanship, attention to detail, and standards that separate you from the average roofer.

Provide real-world photos and examples of hail, wind, and storm-related damage. This helps homeowners visually understand how storms affect their roof — and why insurance may cover the replacement.

Walk the homeowner through the most common warning signs: granule loss, leaks, sagging, missing shingles, UV damage, and more. This section helps them diagnose problems and feel confident in their decision.

Explain your pre-installation protection process: tarps, landscaping protection, driveway guards, magnet sweeps, and clean-up procedures. This assures homeowners their home and property will be respected.

Outline the warranties, craftsmanship guarantees, and promises you make on every project. This section eliminates fear and gives homeowners confidence in your reliability and long-term support.

Break down the entire roofing system layer-by-layer (decking, underlayment, flashing, ventilation, shingles, etc.). This educates homeowners and shows that your focus is on building a complete, long-lasting system — not just “putting on shingles.”

Present the different shingle types, profiles, colors, and system upgrades available. This helps homeowners choose a roof they love while understanding the performance differences between each option.

Introduce high-value upgrades that improve overall home performance — from attic ventilation and insulation to gutters and siding. This section shows how the roof ties into the entire home structure.

Simplify the insurance payout process. Explain the difference between Actual Cash Value and Replacement Cost Value, helping homeowners understand their coverage, deductible, and how the claim will be paid.

Walk homeowners through the entire insurance claim timeline step-by-step — from the inspection, adjuster meeting, and scope review to final invoicing. This section helps them understand what to expect, what paperwork is needed, and how you handle everything to make the process stress-free.

Break down the workmanship and manufacturer warranties you offer, what they cover, and why they matter. This section builds confidence by showing homeowners they’re protected long-term and backed by a company that stands behind its work.

Get even more tools, slides, and sales assets designed to help your team close higher-ticket roofs with consistency. From objection handlers to add-on modules, insurance explainer graphics, credibility boosters, and customizable pages — you’ll have everything you need to deliver a polished, professional, high-conversion presentation.